Perfumes
At Yaaduna London, fragrance is a journey of memory, place, and time. Each creation is inspired by landscapes both real and imagined, where culture, heritage, and emotion intertwine.
We pair the finest natural ingredients with intention, shaping each scent’s identity. Our perfumers are given complete creative freedom to explore depth, contrast, and character. This liberty allows every composition to unfold authentically, capturing not just a place, but a feeling — a memory carried on the skin.
BOTTLED MOMENTS
Echoes, captured and retold through scent
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NOWRUZ نوروز
Regular price From £40.00 GBPRegular priceUnit price / perSale price From £40.00 GBP -
OUD GHAZNAVI عود غزنوي
Regular price From £40.00 GBPRegular priceUnit price / perSale price From £40.00 GBP -
THE MORNING HOURS
Regular price From £40.00 GBPRegular priceUnit price / perSale price From £40.00 GBP -
HOUSE OF WINDSOR
Regular price From £40.00 GBPRegular priceUnit price / perSale price From £40.00 GBP
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WELCOME TO THE SEASON OF RENEWAL ☀️
Nowruz is the coming of a new year—a time to reflect refresh and begin again.
Empires rise and fall 🌒
A story of dominion and decline, where legacy outlives power.
THE SPIRIT OF YAADUNA
Yaaduna London was created to carry stories — the kind felt deeply, not spoken loudly.Inspired by Yaaduna, meaning memories, each fragrance is a companion, not a display.A reflection of moments, emotions, and identities that linger long after they’re felt.Rooted in a love for perfume and the experience of true luxury,we curate only what is rare, distinctive, and exceptional in its own language. Yaaduna London is for those who know who they are —quietly powerful, romantic, and never led by trends,but defined by their own presence.




