Fragrance as a journey of memory, place and time — inspired by the rugged mountains of Afghanistan and the refined elegance of London.
Yaaduna London was created to carry stories — the kind felt deeply, not spoken loudly.
Each fragrance is a companion, not a display. A reflection of moments, emotions and identities that linger long after they’re felt.
“Become the embodiment of goodness, and spread the tranquil vibes of The Morning Hours.”
“A tribute to the rich cultural heritage and storied past of Ghazni, a city known for its historical significance and enduring beauty.”
“More than a scent; a whispered truth beneath layers of beauty and deception — a fragrance that leaves behind a story long after you’ve left the room.”
“A radiant celebration of rebirth — a golden dawn captured in scent.”
“A tribute to the timeless Japanese philosophy of discipline, honor, and quiet strength — the power of mastering oneself before ruling anything else.”
Five 1.5ml Extrait de Parfum samples — one of each fragrance in our collection.
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Two worlds. One collection. Fire meets water in a pairing built around contrast — one to make a statement and one to wear with ease.
Discover the duo
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One for the day, one for the night. Paired to carry you from the first light of morning to the last light of evening.
Discover the duo
New creations, stories behind the scents and first access to limited editions.
